For French companies that are considering putting up a website, one of the first considerations is making certain that the site is bi or even multilingual. After all, only a small percentage of internet users actually speak French and if you are selling your goods or services to the world, you must ensure that they can understand you.
According to a recent report, nearly half a billion internet users speak English, while only about seventy million speak French. Overall, English-speaking web surfers account for a third of users and a fifth of all European users.
These are essential statistics for companies that compete in international industries. In the remainder of this article we are going to discuss French real estate, which is most assuredly an international industry that relies heavily on foreign buyers. That is why it is imperative that French real estate firms hire web designers that can create bilingual websites that explain things like mortgages in France .
A good custom website will give users a choice of language, French and English in this case, but it is also possible to include other languages. For example, there are a good number of German buyers who vacation and purchase real estate in France, so it might be a good idea to add a German language option too.
How much will this cost? When it comes to the multilingual option, it is important to find a web designer that specialises in sites that feature more than one language. Generally speaking, an additional language will only cost a few hundred pounds more, especially if it is a popular one like English.